How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."The Product Manager Role What is a PM? Functions of a PM Top Myths about Product Management Project Managers and Program Managers Companies How the PM Role Varies Google Microsoft Apple Facebook Amazon Yahoo Twitter StartupsGetting the Right Experience New Grads Making the Most of Career Fairs Do you need an MBA? Why Technical Experience Matters Transitioning from Engineer to Product Manager Transitioning from Designer to Product Manager Transitioning from Other Roles What Makes a Good Side Project?Career Advancement Tips and Tricks for Career Advancement Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign Q & A: Brandon Bray, Principal Group Program Manager, Microsoft Q & A: Thomas Arend, International Product Lead, Airbnb Q & A: Johanna Wright, VP at Google Q & A: Lisa Kostova Ogata, VP of Product at Bright.comBehind the Interview Scenes Google Microsoft Facebook Apple Amazon Yahoo Twitter Dropbox Resumes The Second Rule The Rules Attributes of a Good PM Resume What to IncludeReal Resumes: Before & AfterCover Letters Elements of a Good PM Cover Letter The Cover Letter Template A Great Cover LetterCompany Research The Product The Strategy The Culture The Role The QuestionsDefine Yourself “Tell Me About Yourself” (The Pitch) “Why do you want to work here?” “Why should we hire you?” “Why are you leaving your current job?” “What do you like to do in your spare time?” “Where do you see yourself in five years?” “What are your strengths and weaknesses?” Sample Strengths and WeaknessesBehavioral Questions Why These Questions Are Asked Preparation Follow-Up Questions Types of Behavioral QuestionsEstimation Questions Approach Numbers Cheat Sheet Tips and Tricks Example Interview Sample QuestionsProduct Questions About the Product Question Type 1: Designing a Product Type 2: Improving a Product Type 3: Favorite Product Preparation Tips and Tricks Sample QuestionsCase Questions The Case Question: Consultants vs. PMs What Interviewers Look For Useful Frameworks Product Metrics Interview QuestionsCoding Questions Who Needs To Code What You Need To Know How You Are Evaluated How To Approach Developing an Algorithm Additional Questions & SolutionsAppendix Top 1% PMs vs. Top 10% PMs Be a Great Product Leader The Inputs to a Great Product Roadmap How to Hire a Product Manager