What Is Turmeric? Turmeric (or Curcuma longa) has been around for thousands of years. It belongs to the ginger family and has been used in East India and the Middle East as a spice added to dishes for its flavor as well to add a vibrant yellow color. Over the years, there have been more than 9,000 medical and clinical studies that have helped unlock and showcase the unbelievable benefits turmeric curcumin produces! Since that time a lot has been learned about turmeric, such as what produces all of these amazing turmeric benefits, which we now know is thanks to the main phytochemical in turmeric is called "curcuminoids". Is Turmeric Root Powder As Effective As Standardized Turmeric Extract 95% Curcuminoids. Turmeric root powder is very different from Standardized Turmeric Extract because turmeric root powder contains only 2-4% curcuminoids while standardized turmeric extract contains 95% curcuminoids! The difference is huge! Since turmeric root powder contains 2-4% curcuminoids (where all of the turmeric benefits are stored) you'll get only 20-40mg of curcuminoids for every 1000mg of turmeric root powder. Now, look at Me First Living Turmeric Curcumin supplement, it contains 1000mg of Standardized Turmeric 95% curcuminoids per serving! For every 1000mg of our turmeric supplement you'll be getting 950mg of curcuminoids! The Importance Of Bioperine. Bioperine increases the absorption of curcumin into the body by 2000% and is much more effective than regular black pepper for this purpose.