It is highly recommended that everyone apply Vitamin C onto the face daily since this protects against UV induced cell damage. It is this sun damage that not only causes premature aging but also skin cancers. However Vitamin C has other properties including being one of the few ingredients that has a science base to show that it reverses signs of aging to the skin. Vitamin C (l-ascorbic acid), at least a 10% concentration and low ph has been shown to stimulate collagen, decrease wrinkle depth and have lightening effects on pigmentation. For up to eight- fold antioxidant protection, ninety-six percent reduction of sunburn cells, and prevention of the formation of free radicals in sun exposed skin. Fades sun spots and discoloration, refines skin texture and reduces wrinkle formation as well as minimizing existing wrinkles. Suspended in a concentrated base of pure vegan hyaluronic acid to plump skin cells and protect and restore. This serum is a concentrated delivery system for the highest form of active, bio-available Vitamin C for beautiful skin.