Our shampoos are concentrated, which means a little bit goes a long way! Be sure to thoroughly rinse your dog after shampooing to leave no residual shampoo behind. In addition, it’s important to always comb out and dry your pet's coat; leaving your dog with damp fur for hours can lead to protentional risk for dogs with sensitive skin. Wahl’s White Brightening shampoo contains white pear scents and other color enhancers. This allows us to help whites coats become whiter and allows all other coat colors brightening. The rich lather deep cleans dirty coats and other environmental residue that dulls your dog’s coat. Since our shampoo is easy to clean, it leaves your dog’s coat looking clean, silky, and smooth. Our plant derived ingredients make our shampoo the choice for owners who want to avoid harsh chemicals for their dog and themselves. Our shampoo is PEG-80 free, alcohol free, paraben free, and pH balanced. Our 24 oz size and concentrated formula allows for up to 70% more baths than other leading brands. While there are no harmful chemicals in our pet products, some pets are sensitive to certain plant oils used in our products. Wahl strongly recommend talking to your vet and doing a small spot test on your pet at least 24 hours before using any new product. Wahl has been serving professional vets and groomers for over 50 years. clean, condition fur & hair for a smooth, soft coat. We are a company of animal lovers that want the best for your family member.