The L'Oreal Excellence HiColor Permanent Hair Color is a specially formulated, long-lasting solution designed to work effectively on dark hair (ranging from black to medium brown). Engineered to deliver a single-step lift without any unwanted brassy tones, this innovative technology elevates hair by 3-4 levels in one application. The formula counteracts reddish tints, then deposits the desired color shade, resulting in a well-balanced, natural-looking finish. The rich, creamy formula of L'Oreal Excellence HiColor Permanent Hair Color deeply conditions and penetrates the hair for vibrant, long-lasting color. True-to-shade color performance resists fading, and the simplified application process takes only thirty minutes to complete. This convenient, one-step solution requires no pre-lightening, yielding a rich, long-lasting color that is simply stunning.