365 by Whole Foods Market, Concentrated Laundry Detergent, Lavender Citrus Scent, 66 HE Loads, 100 Fl Oz

We get it — cleaning's not fun, and it's even less fun when the products you use either don't clean effectively or contain unnecessary ingredients. When it comes to household cleaning, our priority is giving you the best of both worlds. That means providing effective cleaners and ingredients that may have a lower impact on the planet. Our rigorous standards for all household cleaning products ban 140+ ingredients including phosphates, phthalates, FD&C colors and optical brighteners. Products are performance-tested for efficacy — specifically the ability to remove dirt and germs from surfaces — and ingredients are always listed on the label, except for proprietary fragrance and enzyme blends. We're committed to selling the best sprays, scrubs and detergents for you, your family and the planet. So go ahead — spray, scrub and clean the tub without a second thought.