Revitalize dry color treated hair with Pureology Hydrate Shampoo, an ultra creamy, salon quality formula specifically designed for medium to thick hair types. This deeply moisturizing, ZeroSulfate shampoo gently cleanses parched strands without stripping natural oils, delivering superior hydration and touchable softness to dry, brittle, or chemically processed hair. Powered by a 100% vegan formula and Pureology’s patented Antifade Complex®, it locks in essential moisture while shielding color vibrancy for long lasting brilliance. When used as a complete system of Hydrate Shampoo and Conditioner, it provides an incredible 3x more hydration in just one use, restores healthy shine, and makes detangling 93% easier. Your hair is instantly transformed, looking radiantly shiny, deeply nourished, and exceptionally soft. To use, apply a dime sized amount to wet hair, gently massage into the scalp, lather down to the ends, and rinse thoroughly before following with Hydrate Conditioner for the ultimate moisturizing salon experience.