Shampoo is Betta! is our fully biodegradable, natural, vegan, sodium laurel sulfate and phthalate-free, coconut-based cleanser. Extremely gentle on hair and skin, while remaining incredibly effective. Cleanses hair and replenishes with active hydrating, unrefined, cold pressed, locally-sourced hemp seed oil. For extra conditioning power, we've added in pro-vitamin B5 (AKA Panthenol) as well as oat oil, providing exceptional activity in preventing itchiness and dryness (which leads to dandruff - especially during winter months). Indeed, we have created Shampoo is Betta! for all types of hair. Rest assured, extra care was taken to ensure it's gentle enough for even sensitive skin types. DIRECTIONS: dish-out enough shampoo to coat hair thoroughly. It should foam up nicely but if it doesn't. Add a little more 'till it does - if this doesn't work then you might want to rinse and repeat. Oh, why the the name "Shampoo is Betta!"? Truly, we feel that our blend is better. Plus we're die hard Adam Sandler fans. Remember Billy Madison? When Billy is having a luxurious bubble bath and he is playing with the shampoo and conditioner bottles? No? Just us? Yeah, we're weird and we're OK with that! Finally, keep it all on the same team. Please pair-up with our Conditioner is Betta!