BED HEAD BY TIGI SERIAL BLONDE PURPLE TONING SHAMPOO Tone the Blonde with Serial Blonde Purple Toning Shampoo. This is Bed Head's signature color-correcting shampoo for blondes, silvers, and highlights that need to neutralize brassy yellow and orange undertones. Whether your blonde is looking warm, dull, or in need of a cooler refresh, Serial Blonde Purple Toning Shampoo has you covered. Salon-Quality Toning at Home: Serial Blonde Purple Toning is our color-correcting shampoo tailored specifically to restore cool, vibrant tones to blonde, silver, and highlighted hair. Designed with and used by style professionals, this powerful shampoo gently cleanses while depositing violet pigments to neutralize unwanted warmth and keep your color fresh and bright. Get the salon-quality results you deserve without ever leaving your shower. Powered by Toning and Nourishing Technology: Hydrolyzed Pearl and Rice Bran Extract work together to nourish strands and add luminous shine, while Milk Protein conditions and softens. Violet pigments neutralize brassy yellow and orange undertones, restoring a cooler, brighter blonde that turns heads. Made for Blondes, Silvers & Highlights: Serial Blonde Purple Toning restores cool, bright tones to all kinds of light hair. Whether you're rocking platinum, ash blonde, silver, gray, or highlights, this is toning care that understands what your color needs to stay fresh and vibrant. Cleanse, Tone, Brighten: Serial Blonde Purple Toning Shampoo does more than just clean—it's the foundation of your brass-fighting routine. The gentle yet effective formula removes buildup while depositing color-correcting pigments with every wash. For maximum toning and shine, follow with Serial Blonde Conditioner to complete your transformation. How to Use: Work shampoo into wet hair and leave on for 1-3 minutes Rinse thoroughly and follow with Serial Blonde Conditioner for complete toning Pro tip: Use 1-2 times per week or as needed and watch your blonde get cooler and brighter with every wash!