Say hello to an everyday yay whitening toothpaste with mind-blowing freshness with the hello Naturally Whitening Fluoride Toothpaste. This minty whitening toothpaste tastes awesome and works brilliantly with a calcium mineral blend that helps naturally whiten teeth by removing surface stains. It’s thoughtfully formulated to tame bad breath and moisturize. Made with high quality ingredients like farm grown super-peppy peppermint, tea tree oil, and coconut oil for extra friendliness, this naturally whitening toothpaste gives you awesome fresh breath. And because it’s formulated with fluoride, it also helps prevent pesky cavities and strengthens tooth enamel. hello Naturally Whitening Toothpaste contains no artificial sweeteners, no artificial flavors, no peroxide, no titanium dioxide, no dyes, no SLS, and this mint toothpaste is vegan. As if that weren't enough magic for these three tubes, hello toothpaste is also not tested on animals. We're serious about being friendly, and about what goes into our toothpaste.