Features

• BRIGHTENS BLONDE + HELPS NEUTRALIZE BRASS:This purple toning shampoo helps neutralize yellow, brassy tones in blonde, highlighted, bleached, silver, and gray hair so color looks brighter, cooler, and more refreshed between salon visits. Ideal for blondes who want a cleaner, more balanced tone without reaching for a harsher toning formula.
• MOISTURE-FIRST FORMULA FOR DRY OR DAMAGED HAIR: Unlike traditional purple shampoos that can leave hair feeling stripped, this sulfate-free shampoo is made with squalane to help moisturize, soften, and support smoother, shinier-looking strands while toning. A strong fit for dry, damaged, overprocessed, or bleach-stressed hair that needs care while maintaining blonde color.
• GENTLE CLEANSE FOR COLOR-TREATED + CHEMICALLY PROCESSED HAIR: This color-safe shampoo gives blonde hair a more polished look while gently cleansing away buildup without compromising the feel of fragile, treated lengths. The vegan, cruelty-free formula is especially well suited for highlighted, double-processed, or chemically treated hair that needs toning support with a gentler touch.
• REVIVES DULL, FADED BLONDE: When blonde starts to lose brightness, this toning shampoo helps refresh faded highlights and reduce unwanted warmth for a cleaner, more polished look. Perfect for keeping blonde looking intentional between appointments.
• MADE FOR CUSTOM TONING: Blonde toning is never completely one-note. Hair porosity, starting shade, and how light the hair is can all affect the final result, which is why this formula works best as part of a personalized routine. Use it when brass starts to show to help maintain your ideal blonde tone.

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