Formulated to help reduce plaque bacteria, this teeth whitening toothpaste uses innovative Smart Foam Technology to penetrate hard-to-reach places along the gumline, helping to dissolve and lift away gum-harming plaque. With daily brushing, achieve 2X less plaque compared to regular fluoride toothpaste for a cleaner, healthier mouth.* This whitening toothpaste offers 24-hour antibacterial protection after two weeks of twice-daily use helping to fight harmful plaque bacteria throughout the day. The stannous fluoride formula is clinically proven to reduce bacteria associated with gingivitis between dentist visits, supporting gum health and your smile. This tartar control toothpaste also helps prevent plaque bacteria—a root cause of oral health problems like gingivitis and cavities—while providing cavity protection with every use. Colgate Total Plaque Pro Release Whitening Toothpaste is sugar free and gluten free, making it a trusted choice for your oral care routine. Designed by scientists, this fresh mint toothpaste leaves your breath fresh and your teeth sparkling. Strengthen the foundation of your healthy smile and promote long-term oral health by brushing twice a day. Choose Colgate Total Plaque Pro Release to help stop oral health issues like gingivitis and cavities before they start and stay ahead of gum problems, every day. *vs. regular fluoride toothpaste, with twice daily brushing for 6 months **after two weeks of twice-daily use