Gently cleanse blonde, highlighted, silver or gray hair and eliminate brassy tones with Paul Mitchell Clean Beauty Blonde Purple Shampoo. Infused with antioxidant-rich pomegranate extract, known to help prevent color fade from environmental exposure and free radical damage. Borage oil helps visibly reduce signs of damage while restoring radiance for lighter, brighter blondes.Transparency is key, and we are committed to meeting or exceeding global regulatory standards. Our ingredients are certified natural by our third-party manufacturer, *according to the ISO 16128 international certification standard. Clean Beauty products prioritize alternatives to virgin, petroleum-based plastic. As part of our commitment to reduce our use of virgin plastic, Clean Beauty products are packed in bio-based plastic made from 90% sugarcane (excluding caps, closures & pumps).Hair Type: Good for Color-Treated Hair and Naturally Light Hair Colors.Fragrance: A fruit-forward scent with delicate floral notes and vanilla undertones.